Za\u0142o\u017cona przez niego 30 lat temu sp\u00f3\u0142ka Trefl S.A. po raz drugi we wrze\u015bniu zosta\u0142a Ambasadorem Polskiej Gospodarki 2015 w kategorii \u201eMarka Europejska\u201d. Kazimierz Wierzbicki, bo o nim mowa, z puzzli u\u0142o\u017cy\u0142 prawdziwe imperium, kt\u00f3re zabawki eksportuje do oko\u0142o 50 kraj\u00f3w \u015bwiata. Ponad 50% rocznej produkcji tej firmy trafia do zewn\u0119trznych odbiorc\u00f3w. Z jej zak\u0142adu zlokalizowanego przy ulicy – nomen omen – Kontenerowej – towary pakowane s\u0105 do kontener\u00f3w w Ba\u0142tyckim Terminalu Drobnicowym i wysy\u0142ane w \u015bwiat.<\/p>\n
ROZMOWA Z KAZIMIERZEM WIERZBICKIM, ZA\u0141O\u017bYCIELEM I PREZESEM GRUPY TREFL S.A.<\/p>\n
Grupa Trefl to dzi\u015b prawdziwe imperium, sk\u0142adaj\u0105ce si\u0119 z trzech cz\u0119\u015bci: pierwotnej \u2013 puzzlowo-zabawkarskiej, sportowej i medialnej. Zdarzy\u0142o si\u0119 Panu my\u015ble\u0107 o odsprzeda\u017cy cz\u0119\u015bci lub ca\u0142o\u015bci jakiemu\u015b inwestorowi?<\/strong><\/p>\n Wprost przeciwnie. Jeste\u015bmy firm\u0105 rodzinn\u0105 i jako taka ma trwa\u0107 jak najd\u0142u\u017cej. By\u0107 mo\u017ce w dalszej przysz\u0142o\u015bci oka\u017ce si\u0119, \u017ce ci, kt\u00f3rzy przejm\u0105 sched\u0119 nie b\u0119d\u0105 mieli woli do jej prowadzenia \u2013 wtedy b\u0119dziemy ewentualnie my\u015ble\u0107 o wej\u015bciu na gie\u0142d\u0119 i takim podej\u015bciu czysto biznesowym. P\u00f3ki co jednak, ten rodzinny kapita\u0142 funkcjonuje bez zarzutu, sprawdza si\u0119 i ma du\u017ce, pozytywne znaczenie dla jako\u015bci naszej grupy.<\/p>\n Gdzie Trefl S.A. eksportuje produkty, kt\u00f3re obecnie sta\u0142y si\u0119 Waszym okr\u0119tem flagowym, czyli gry planszowe?<\/strong><\/p>\n Kiedy\u015b g\u0142\u00f3wnym odbiorc\u0105 by\u0142a Rosja \u2013 pustynia pod tym wzgl\u0119dem. Tam towar wozi\u0142o si\u0119 TIR-ami. Potem wybuch\u0142 kryzys ekonomiczny, kraj ten sta\u0142 si\u0119 trudnym partnerem, do tego dosz\u0142y skomplikowane procedury celne, problemy polityczne. Mimo tych przeszk\u00f3d, nasz wschodni s\u0105siad nadal pozostaje licz\u0105cym si\u0119 partnerem. Jeszcze 5 lat temu najwi\u0119cej eksportowali\u015bmy do USA (Eksport do USA. Transport lotniczy i morski<\/a>), teraz \u2013 do Niemiec i Wielkiej Brytanii<\/a>, cho\u0107 Stany Zjednoczone w dalszym ci\u0105gu zajmuj\u0105 s\u0105 licz\u0105cym si\u0119 partnerem biznesowym. Perspektywiczny pozostaje rynek azjatycki.<\/p>\n Czy nie jest tak, \u017ce fakt, \u017ce Grupa Trefl jest hegemonem na polskim rynku, a i znacz\u0105cym graczem europejskim, zabija Wasz\u0105 innowacyjno\u015b\u0107?<\/strong><\/p>\n Zdecydowanie nie. Najlepszym przyk\u0142adem jest nowo\u015b\u0107, kt\u00f3ra ju\u017c robi furor\u0119 w\u015br\u00f3d mi\u0142o\u015bnik\u00f3w gier, a jeszcze nie rozwin\u0119li\u015bmy skrzyde\u0142. My\u015bl\u0119 o grze o nazwie \u201eRoar\u201d, \u0142\u0105cz\u0105cej w sobie mo\u017cliwo\u015b\u0107 u\u017cycia \u201eplansz\u00f3wki\u201d oraz tableta i aplikacji mobilnej jednocze\u015bnie. Czuj\u0119, \u017ce mo\u017ce w najbli\u017cszych latach sta\u0107 si\u0119 hitem. Generalnie, stawiamy na gry o charakterze dydaktycznym, z nasz\u0105 ofert\u0105 docieramy do szk\u00f3\u0142 i przedszkoli. Staramy si\u0119 dyktowa\u0107 trendy, ale te\u017c czerpa\u0107 od najlepszych \u2013 w\u0142a\u015bciwie od \u015bwiatowego potentata w tej bran\u017cy, niemieckiej firmy Ravensburger.<\/p>\n W tym roku za\u0142o\u017cone przez Pana przedsi\u0119biorstwo obchodzi 30-lecie istnienia. Jak to si\u0119 sta\u0142o, \u017ce z nauczyciela matematyki przeistoczy\u0142 si\u0119 Pan w rekina biznesu?<\/strong><\/p>\n Owszem, studiowa\u0142em matematyk\u0119, ale tego przedmiotu naucza\u0142em raptem miesi\u0105c. Trafi\u0142em na trudn\u0105 klas\u0119 w jednej z gdy\u0144skich szk\u00f3\u0142, gdzie m\u0142odzie\u017c raczej nie przejawia\u0142a \u2013 delikatnie rzecz ujmuj\u0105c \u2013 nadmiernego zainteresowania matematyk\u0105. Wtedy, b\u0119d\u0105c jednocze\u015bnie instruktorem siatk\u00f3wki i koszyk\u00f3wki \u2013 jako zawodnik gra\u0142em m.in. w AZS Opole i Starcie Gdynia \u2013 poprosi\u0142em dyrektora plac\u00f3wki o mo\u017cliwo\u015b\u0107 poprowadzenia SKS-\u00f3w, bo nie by\u0142o ch\u0119tnych. Kiedy zorientowa\u0142em si\u0119, z jakim zapa\u0142em dzieciaki uczestnicz\u0105 w tych zaj\u0119ciach, przychodz\u0105c na nie bez mrugni\u0119cia okiem bardzo wcze\u015bnie rano \u2013 to zupe\u0142nie inna satysfakcja z pracy. Po czterech latach przysz\u0142o pierwsze wicemistrzostwo kraju szk\u00f3\u0142 podstawowych, potem si\u0119 to potoczy\u0142o i nast\u0105pi\u0142 wysyp medali w imprezach juniorskich. W sumie \u201etrenerk\u0105\u201d zajmowa\u0142em si\u0119, wliczaj\u0105c w to przygod\u0119 z reprezentacj\u0105 Polski juniorek, 17 lat. Do odej\u015bcia od sportu sk\u0142oni\u0142y mnie r\u00f3\u017cne nieczyste praktyki z udzia\u0142em s\u0119dzi\u00f3w, z kt\u00f3rymi nie mog\u0142em si\u0119 pogodzi\u0107. Jednocze\u015bnie podczas tourn\u00e9e z dru\u017cyn\u0105 Sp\u00f3jni po Holandii, Belgii i Francji, u jednego z naszych gospodarzy zauwa\u017cy\u0142em oprawione w ramy obrazy malarzy holenderskich, wykonane z\u2026 puzzli. Nikt w Polsce tego w\u00f3wczas nie robi\u0142, dlatego postanowi\u0142em, \u017ce b\u0119d\u0119 pierwszy. Trzeba by\u0142o samemu zaprojektowa\u0107 wiele urz\u0105dze\u0144, w tym mi\u0119dzy innymi maszyn\u0119 do wycinania puzzli, bo przecie\u017c takich \u201ewynalazk\u00f3w\u201d w kraju nie by\u0142o. Dzisiaj mamy najszybsze mechanizmy na \u015bwiecie, kt\u00f3re potrafi\u0105 w minut\u0119 wykroi\u0107 60 puzzli.<\/p>\n","protected":false},"excerpt":{"rendered":" Za\u0142o\u017cona przez niego 30 lat temu sp\u00f3\u0142ka Trefl S.A. po raz drugi we wrze\u015bniu zosta\u0142a Ambasadorem Polskiej Gospodarki 2015 w kategorii \u201eMarka Europejska\u201d. Kazimierz Wierzbicki, bo o nim mowa, z puzzli u\u0142o\u017cy\u0142 prawdziwe imperium, kt\u00f3re zabawki eksportuje do oko\u0142o 50 kraj\u00f3w \u015bwiata. Ponad 50% rocznej produkcji tej firmy trafia do zewn\u0119trznych odbiorc\u00f3w. Z jej zak\u0142adu …<\/p>\n","protected":false},"author":4,"featured_media":3154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[5],"tags":[554,555,556,557],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eksport","tag-eksportuje","tag-trefl","tag-wierzbicki","tag-zabawki"],"_wp_page_template":null,"_publicize_pending":null,"publicize_twitter_user":null,"_wpas_done_4647298":null,"_publicize_done_external":null,"_wpas_skip_4647132":null,"_wpas_skip_4647298":null,"_wp_attached_file":null,"_wp_attachment_metadata":null,"publicize_facebook_url":null,"publicize_twitter_url":null,"_wpas_mess":null,"_wpas_done_4647132":null,"_menu_item_type":null,"_menu_item_menu_item_parent":null,"_menu_item_object_id":null,"_menu_item_object":null,"_menu_item_target":null,"_menu_item_classes":null,"_menu_item_xfn":null,"_menu_item_url":null,"_ht_post_sidebar":null,"_ht_post_view_single":null,"_ht_pf_gallery_post_title":null,"_ht_pf_gallery_post_excerpt":null,"_ht_pf_image_post_title":null,"_ht_pf_image_post_excerpt":null,"_ht_pf_video_post_title":null,"_ht_pf_video_post_excerpt":null,"_ht_pf_audio_post_title":null,"_ht_pf_audio_post_excerpt":null,"_ht_pf_quote_post_title":null,"_ht_pf_quote_post_excerpt":null,"_ht_pf_link_post_title":null,"_ht_pf_link_post_excerpt":null,"_ht_pf_status_post_title":null,"_ht_pf_status_post_excerpt":null,"_ht_pf_chat_post_title":null,"_ht_pf_chat_post_excerpt":null,"_thumbnail_id":"3154","_ht_page_sidebar":null,"_yoast_wpseo_metadesc":"Wierzbicki: Trefl eksportuje zabawki do 50 kraj\u00f3w. 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